HUSTLE HOUSE — SERVICE PRICING TABLE
Benchmarked against Indian market rates (2025–26) · Green = Your Price · Verdict reflects market positioning
1. Web Development
✓ VERIFIED | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Landing Page | 1 high-converting page, mobile responsive, contact form, basic SEO | A clean, professional landing page designed to capture leads | ₹25K–₹40K | ₹12K–₹22K | $400–$800 | $250–$450 | Well priced |
| Starter Website | 4–5 pages, responsive design, lead forms, basic SEO | Complete business website that builds credibility | ₹50K–₹80K | ₹22K–₹45K | $800–$1,500 | $450–$900 | Well priced |
| Growth Website | 6–8 pages, custom UI/UX, CMS, speed opt, integrations | Scalable website for consistent lead gen | ₹1L–₹1.8L | ₹45K–₹90K | $1,500–$3,000 | $900–$1,800 | Well priced |
| Conversion Website | Custom design + copy, funnel setup, CRM/email/analytics | Conversion-focused site built to drive sales or signups | ₹2L–₹4L | ₹90K–₹2L | $3,000–$6,000 | $1,800–$4,000 | Well priced |
| Web App / MVP | Full-stack, login/auth, dashboards, APIs, DB setup | Functional product to launch or validate | ₹3L–₹8L | ₹1.2L–₹4L | $5,000–$12,000 | $2,500–$8,000 | Well priced |
Audit note: Market rates for a freelance dev in India average ₹20K–₹40K for small sites, up to ₹80K for complex builds. Your pricing is 30–50% below standard agency rates — healthy discount positioning for a boutique setup.
2. Design (UI/UX & Branding)
✓ VERIFIED | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Logo + Palette | Logo, color palette, 2–3 variations, revisions | Professional brand identity | ₹10K–₹25K | ₹5K–₹10K | $150–$400 | $80–$200 | Fair |
| Brand Identity | Logo, typography, color system, guidelines, templates | Consistent brand across all platforms | ₹40K–₹80K | ₹15K–₹35K | $600–$1,500 | $300–$800 | Well priced |
| Social Creatives | 10 custom posts, captions (optional), brand styling | Consistent high-quality content | ₹15K–₹30K | ₹6K–₹12K | $250–$600 | $120–$300 | Fair |
| Landing Page Design | High-conversion Figma design, responsive layouts | Ready-to-develop LP focused on conversions | ₹20K–₹50K | ₹8K–₹18K | $300–$900 | $150–$400 | Well priced |
| App / Dashboard UI | 5–10 screens, wireframes, UX flow, Figma design | Clean product interface ready for dev | ₹60K–₹1.5L | ₹25K–₹55K | $1,000–$3,000 | $500–$1,200 | Well priced |
| Full Brand System | Logo + identity + UI kit + 15–20 templates | Complete brand infrastructure for scaling | ₹1L–₹3L | ₹50K–₹1.2L | $2,000–$5,000 | $1,000–$2,500 | Well priced |
3. SEO (Monthly Retainer)
⚠ REVIEW PRICING | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Starter SEO | Keyword research, on-page optimization, basic audit | Strong SEO foundation and improved site health | ₹20K–₹40K | ₹10K–₹18K | $300–$700 | $200–$400 | Slightly low |
| Growth SEO | Content strategy, 8–12 blogs/month, technical SEO, reports | Steady traffic growth and inbound leads | ₹50K–₹1.2L | ₹25K–₹65K | $800–$2,000 | $500–$1,400 | Fair |
| Authority SEO | Full SEO system, backlinks, CRO, AI SEO strategies | Dominate niche with scalable organic traffic | ₹1.5L–₹5L | ₹65K–₹2L | $2,000–$6,000 | $1,400–$4,000 | Well priced |
Audit note: Mid-size SEO agencies in India typically charge ₹25K–₹75K/month. Your Starter SEO at ₹10K–₹18K is below even freelancer rates (₹8K–₹20K). Consider bumping the floor to ₹15K minimum to reflect tool costs and time investment.
4. AI Automation
✓ VERIFIED | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Basic Automation | 1–2 workflows (email, lead capture, notifications) | Saves hours of manual work | ₹25K–₹60K | ₹10K–₹22K | $400–$1,000 | $200–$500 | Fair |
| Growth Automation | CRM setup, multi-step workflows, integrations, reporting | Automated lead handling and follow-up systems | ₹60K–₹1.5L | ₹22K–₹65K | $1,000–$3,000 | $500–$1,400 | Well priced |
| Advanced AI System | AI agents, custom workflows, sales/content automation | Semi-automated business system | ₹2L–₹6L | ₹65K–₹2.5L | $3,000–$10,000 | $1,400–$6,000 | Well priced |
5. Marketing & Growth (Monthly)
✓ VERIFIED | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Starter Growth | Content plan + 8–12 posts/month | Consistent online presence and brand visibility | ₹25K–₹60K | ₹10K–₹22K | $400–$1,000 | $200–$500 | Fair |
| Growth Marketing | Content + funnels + analytics + email | Regular lead gen and audience growth | ₹60K–₹1.5L | ₹30K–₹75K | $1,000–$3,000 | $600–$1,600 | Well priced |
| Full Growth Engine | Ads + SEO + content + funnels + tracking | Scalable and measurable lead gen system | ₹2L–₹6L | ₹1L–₹2.8L | $3,000–$10,000 | $2,000–$6,000 | Well priced |
6. Video Editing
★ NEW | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Reels / Shorts | Up to 10 short-form videos/month (≤60 sec), captions, music sync, basic motion | Consistent, platform-ready short content for Instagram, YouTube & TikTok | ₹8K–₹20K | ₹5K–₹12K | $150–$400 | $100–$250 | Fair |
| Content Creator Pack | 4–8 long-form edits/month (YouTube, podcast cuts), thumbnails, chapters | Polished, binge-worthy long-form content that grows channels | ₹15K–₹40K | ₹8K–₹20K | $300–$800 | $150–$400 | Well priced |
| Brand Video | 1 corporate/ad video (1–3 min), color grading, motion graphics, voiceover sync | Professional brand storytelling for ads, websites, and pitches | ₹20K–₹60K | ₹10K–₹30K | $400–$1,200 | $200–$600 | Well priced |
| Full Video Retainer | Unlimited short-form + 4 long-form/month, full post-production, dedicated editor | End-to-end video ops for brands that publish consistently | ₹50K–₹1.2L | ₹25K–₹60K | $1,000–$2,500 | $500–$1,200 | Well priced |
Market ref: Short-form video editing in India is priced at ₹500–₹5,000 per video by freelancers and ₹5K–₹20K+ for agency short-form packs. Your bundled pricing is competitive and justified for a quality-first agency.
7. Content Writing
★ NEW | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| SEO Blog Pack | 4 SEO-optimized blogs/month (800–1,500 words), keyword targeting, meta copy | Consistent organic content that builds topical authority | ₹12K–₹28K | ₹6K–₹14K | $200–$600 | $100–$300 | Fair |
| Growth Content | 8–12 blogs/month + social captions + email copy | Full content engine fueling SEO, social & email simultaneously | ₹30K–₹75K | ₹15K–₹35K | $600–$1,500 | $300–$800 | Well priced |
| Website Copywriting | 5–8 pages of conversion-focused website copy, SEO-optimized | Messaging that converts visitors — not just fills space | ₹20K–₹50K | ₹10K–₹25K | $400–$1,000 | $200–$500 | Well priced |
| Authority Content | Long-form content (case studies, whitepapers, lead magnets) + distribution plan | Establishes thought leadership and generates warm B2B leads | ₹40K–₹1.2L | ₹20K–₹60K | $800–$2,500 | $400–$1,200 | Well priced |
Market ref: Premium Indian agencies charge ₹3–₹5/word; a 1,000-word blog = ₹3K–₹5K. Packages from agencies range ₹15K–₹75K/month depending on volume. Your pricing sits at a competitive mid-tier level.
8. Content Strategy
★ NEW | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Strategy Sprint | One-time: audience research, content pillars, 90-day content roadmap, platform plan | A clear direction so every piece of content has a purpose and a goal | ₹25K–₹60K | ₹12K–₹28K | $400–$1,000 | $200–$500 | Fair |
| Monthly Strategy | Monthly content calendar, brief writing, performance analysis, competitor tracking | Always-on strategy layer that improves content ROI over time | ₹30K–₹80K | ₹15K–₹35K | $600–$1,500 | $300–$750 | Well priced |
| Full Content OS | Strategy + editorial calendar + SOPs + content team management + reporting | A fully operational content system that runs like clockwork | ₹80K–₹2L | ₹40K–₹1L | $1,500–$4,000 | $800–$2,000 | Well priced |
9. Performance Marketing (Monthly, excl. ad spend)
★ NEW | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Starter Ads | 1 platform (Meta or Google), campaign setup, 2 ad sets, basic reporting | First paid acquisition system to test and learn from | ₹15K–₹35K | ₹8K–₹18K | $300–$700 | $150–$400 | Fair |
| Growth Ads | 2 platforms (Meta + Google), A/B testing, funnel setup, retargeting, monthly report | Consistent, optimized paid lead flow with improving ROAS | ₹35K–₹90K | ₹18K–₹45K | $700–$2,000 | $400–$1,000 | Well priced |
| Scale Engine Ads | Full-funnel: Meta + Google + YouTube, creative strategy, CRO, attribution, weekly reports | A performance machine that scales revenue predictably | ₹1L–₹3L | ₹50K–₹1.5L | $2,000–$6,000 | $1,000–$3,000 | Well priced |
Important: Always state clearly that ad spend is not included — this is purely the management fee. Industry standard is to charge either a flat retainer or 10–15% of ad spend, whichever is higher. Your pricing reflects flat retainer model which is easier to sell to new clients.
10. Bundles (Recommended)
✓ VERIFIED | Package | What's Included | Outcome | Standard (India) | Your Price (India) | Standard (Intl) | Your Price (Intl) | Verdict |
|---|---|---|---|---|---|---|---|
| Startup Launch | Website + branding + basic SEO + social setup | Complete, ready-to-launch online presence | ₹1L–₹2.5L | ₹40K–₹85K | $1,500–$4,000 | $800–$1,800 | Well priced |
| Growth System | Website + SEO + automation + funnels | Predictable, structured lead gen system | ₹3L–₹8L | ₹1L–₹2.8L | $4,000–$12,000 | $2,000–$6,000 | Well priced |
| Scale Engine | Web + SEO + AI + marketing + content | Full-scale growth engine with systems in place | ₹8L–₹25L | ₹3L–₹10L+ | $10,000–$30,000 | $6,000–$20,000 | Well priced |