Technical SEO That Engineers Actually Run.
Most SEO agencies don't understand code. We do. Our operators are IIT Kharagpur engineers who audit your site the way a developer would — and fix it the same way.
Technical SEO is the foundation every other SEO effort stands on. You can create the best content in the world, build hundreds of backlinks, and optimize every meta tag — but if Google can't crawl, index, or understand your site's structure, none of it matters. Technical SEO is the difference between a site that's theoretically optimized and one that actually ranks. It's also the layer most agencies skip because it requires real engineering skill — not just a Yoast plugin.
Crawl Budget Optimization
Googlebot has a limited crawl budget for every site. If it's wasting cycles on your pagination, faceted navigation, session URLs, or duplicate content, your important pages aren't getting crawled. We audit your log files, robots.txt, and internal linking to ensure Google's crawler is spending its budget where it counts.
Core Web Vitals Engineering
LCP, INP, and CLS aren't just UX metrics — they're official Google ranking signals. We don't just tell you what's slow; we fix it. Image compression and lazy loading, JavaScript execution optimization, render-blocking resource elimination, server response time reduction, and layout shift debugging. We target green on all three metrics.
Site Architecture & Internal Linking
The structure of your site determines how PageRank flows internally and how Google understands the relationships between your pages. We flatten deep architectures, implement logical URL hierarchies, build strategic internal linking systems, and ensure your most important pages sit closest to the root — receiving maximum authority.
Schema Markup & Structured Data
Schema is the language search engines use to deeply understand your content. We implement Organization, LocalBusiness, Article, FAQPage, Product, BreadcrumbList, and custom schema types relevant to your industry. Proper structured data unlocks rich results — star ratings, FAQs, prices, and event listings in SERPs — dramatically increasing click-through rates.
Indexation & Canonicalization
Duplicate content, orphaned pages, incorrect canonical tags, and misconfigured noindex directives silently kill rankings. We conduct a full indexation audit using Google Search Console data, Screaming Frog, and server log analysis to find every page that shouldn't be indexed and ensure every page that should be indexed actually is — and is treated as the canonical version.
HTTPS, Redirects & Technical Health
Redirect chains, mixed content errors, broken internal links, and incorrect HTTPS configurations create trust and crawlability issues. We audit your full redirect matrix, fix chains and loops, resolve HTTPS/HTTP mixed content, address broken links at scale, and verify hreflang implementation for multi-language sites. Clean technical health is non-negotiable.
The 200-Point Technical Audit Framework
Every engagement starts with a comprehensive technical audit. Here's what we cover — systematically, not selectively.
- → Robots.txt analysis
- → Log file audit
- → Crawl depth mapping
- → Crawl budget waste
- → Canonical tag audit
- → Noindex coverage
- → Sitemap accuracy
- → GSC coverage report
- → Core Web Vitals
- → TTFB benchmarking
- → JS payload analysis
- → Image optimization
- → URL structure
- → Internal link graph
- → PageRank distribution
- → Orphaned pages
- → Schema validation
- → Rich result testing
- → JSON-LD implementation
- → Error flagging
- → HTTPS audit
- → Redirect chains
- → Mixed content
- → Hreflang check
Meet Your Technical SEO Engineer.
You're not hiring an agency that outsources your audit to a junior with SEMrush. You're hiring a specific IIT Kharagpur engineer who has built and scaled web systems — and applies that same first-principles rigor to your SEO infrastructure.
Answers for the Informed Buyer.
How is your technical audit different from what an agency tool spits out?
Screaming Frog and Semrush crawlers identify surface-level issues. We go deeper: server log analysis to see what Googlebot is actually doing on your site, JavaScript rendering audits to see what the crawler sees vs. what humans see, crawl budget waste quantified to the page level, and prioritized fix roadmaps based on estimated ranking impact — not just a list of 400 issues sorted by severity. Our audits are built by engineers, not tool operators.
My site is on WordPress / Shopify — can you still fix technical issues?
Yes, across all major platforms. WordPress, Shopify, Webflow, Wix, Magento, custom Next.js and React builds — we've worked across all of them. For CMS platforms, we know which plugins to use, which to avoid, and where platform limitations require creative workarounds. For custom builds, we implement fixes directly in the codebase. Platform doesn't limit our capability.
Do you implement the fixes or just recommend them?
Both, based on your preference. We can deliver a detailed technical roadmap for your developers to execute — including exact code snippets, file references, and priority order. Or we can implement directly, pushing to your staging environment first for review before production deployment. Most clients prefer the latter — faster execution, no translation loss, and we're accountable for the outcome.
How do Core Web Vitals affect my actual rankings?
Google confirmed Core Web Vitals (LCP, INP, CLS) as ranking signals as part of the Page Experience update. In competitive niches where other ranking factors are roughly equal, CWV scores can be the tiebreaker. Beyond rankings, the UX improvements are real — faster sites convert better, have lower bounce rates, and users engage more. We've seen 15–40% improvement in organic traffic after CWV remediation on client sites with multiple failing metrics.
Want the Audit First?
We offer a no-commitment technical SEO diagnostic call where we screen your site live and identify the highest-impact issues before you spend a single rupee. Talk to the engineer directly.
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