The brief
Working professionals study at night on a phone. The entire page was restructured around vertical progression levels so a candidate can pick their stage and start immediately.
High-readability landing page for professional accounts qualifications (CA/CMA/CS). Implements vertical progression levels and syllabus forms.
What we built
- Vertical progression model. CA, CMA and CS pathways presented as levels rather than parallel products.
- Syllabus forms. A guided syllabus selector replaces an open-ended enquiry.
- High-readability layout. Type and contrast tuned for after-hours study on small screens.
Before and after
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